NORWOOD, OH (FOX19) – A Norwood-based company, Dermovation, says that for many men, back hair is an annoying and embarrassing problem, for which current back hair removal methods are expensive, painful, ineffective, or depend on others. To remedy the problem, Dermovation has launched BrazilianBack, a do-it-yourself back hair removal product for men that can be performed in complete privacy.
“If you’re a man with back hair, it can have a huge impact your behavior,” said David Sullivan, developer of BrazilianBack. “You don’t want to take your shirt off, swim in public or shower at the gym. Back hair removal options such as lasers are expensive and shaving requires someone else’s help. Men are looking for a product that they can use in the privacy of their own homes to remove their own back hair, which is why I developed the BrazilianBack system. Not only is our system do-it-yourself, but treatments last longer than regular shaving."